Variety: Film roles boost sitcom stars

Variety has an article about how all the attention being paid to Jason Segel [for Forgetting Sarah Marshall] and Neil Patrick Harris [for Harold and Kumar Escape from Guantanamo Bay] could translate to increased audiences for the show, how network politics come into play, and the effect that all those media appearances have on the show’s production.

Segel, for example, has missed a few table reads and run-throughs, says “Mother” exec producer Carter Bays. “But the better ‘Sarah Marshall’ does, the better it is for everyone. The more people who see the movie, the more people there are who might realize, ‘Hey, I can get (Segel) every week on CBS.”‘

Full article here.