Ads give Sarah Marshalls some unwanted exposure

Real-life Sarah Marshalls are getting a lot of attention thanks to the viral campaign for Forgetting Sarah Marshall, Jason Segel’s new movie.

“They’re everywhere, and they’re so annoying,” said Sarah Marshall the Glendora student, who lives three blocks from one of the billboards. Adults called her parents to ask if she was the target of a hate campaign. “I wish they specified that it’s a movie,” she said.

Ad student Sarah Marshall of Fort Worth, Texas, one of 276 Sarah Marshalls on Facebook, said: “I got a lot of e-mails and phone calls asking if my boyfriend and I were OK.”

[LA Times]

In other Jason Segel news: According to Variety, I Love You, Man starts production next week.